Hotels, resorts, spas, and cruise lines have come to rely on bags as excellent marketing tools in their efforts to create continuous brand awareness and forge lasting relationships with their visitors, both business and leisure travelers. The creativity seen in their use of bags offers wonderful insight into how such a cross-functional promotional product can be leveraged for ever-increasing market exposure.

Many travelers arrive at their hotel, eager to unpack and start their visit. They’ve brought everything they need to carry with them yet still have one small dilemma…what do they carry all of their “stuff” in when it’s time to head out and enjoy the sights?

We presented one national hotel chain with the perfect solution – one that offered convenience to guests and highly visible branding for the resort. The central idea was to provide a complementary “excursion tote” that would let guests comfortably travel about town and still easily carry all of their important “tourist” belongings with them.

Whether it was to the pool, the beach, an area park, or local museum, the Tote was perfect to carry towels, books, sunscreen, cameras, snacks, maps, and so much more.

What became a matter of convenience for visitors turned into a golden mobile branding opportunity for the hotel. Best of all, this durable, lightweight and affordable tote made its way back home with guests to continue its extended highly visible branding message.

Hotels rely heavily on the business traveler for their success. A national hotel chain was looking for an elegant way to welcome its premier
business travelers upon their arrival and turned to promotional products for creative ideas.

Solution? The hotel’s premier members received a unique bag upon check-in and each one contained a bottle of specialty water, gourmet snacks, and a coveted key to the hotel’s concierge floor.

What made this choice of bag so creative was its distinctive shape, which in the eyes of the hotel’s manager, symbolized a mountain to be climbed or summit to be reached.

Imprinted on the bag was simply the hotel’s logo and a cleverly apropos tag line, “You Have Arrived!”

This tag line held a deeper reference than simply its literal sense of having arrived at the hotel. It also provided a figurative sense in that by receiving this bag, they had earned the rewards of their premier membership – a sense of accomplishment for reaching a pinnacle which was now being rewarded. And the message was further reinforced the moment they inserted their key to access the concierge floor!

For the hotel, the distinctive shape of the bag augmented their current branding campaign and resulted in an increase in business travelers
qualifying for premier membership.

They quickly realized that, when delivering an important message, it’s all about the presentation!